Brand translation – mistakes in localizing advertisement campaigns

Achieving success with an enticing slogan in your mother tongue can be a great premise…
Creating Translation-Oriented Documents

Here are some tips for preparing source documents optimally for translation even during their initial creation.
Multilingual SEO tips to follow

A national wholesale distributor supplies was struggling to manage its complex supply chain and maintain…
Is Emoji Becoming a Language?

A lot of logistics professionals use the terms warehouse and distribution center interchangeably. Some of them even…
What Translators Usually Do with Words

A Standard may be defined as a repeatable, documented and harmonized method of…
Interpreters’ notes: on the choice of language

This post reports on a small-scale empirical study on note-taking in consecutive interpreting.